![]() Using Stock on Instagram Tip #9: Find Vectors for Instagram Stories Using Stock Photos on Instagram Tip #6: Tell Stories With Carousel PostsĮver since Instagram launched the ability to post more than one image in a single post, brands have really stepped up their storytelling game with carousel posts!īut if you’re running low on original content, you can use stock photos on Instagram to create carousels that tell your brand’s story too. If you are only posting stock content, you risk losing your audience’s interest and loyalty to your brand, and your Instagram feed could end up looking very generic. Your followers follow you on Instagram because they like you - so you want to make sure you’re posting content that resonates with them and reflects more of your brand messaging. Remember: Instagram is a place for creativity and personality! So while you can 100% mix in stock content to your feed to enhance it, you don’t want to dilute your own personal style and vibe by posting only stock content. Using Stock Photos on Instagram Tip #5: Avoid Only Posting Stock Content A fun, eye-catching background on a product shot will stand out for all the right reasons! Check out how we used a stock image to promote our Instagram Stories for Business in 2019 ebook on Instagram this year: You have a better chance of matching your Instagram feed aesthetic while engaging new followers that come across your image on the Explore page. It may take a bit of extra time and effort to edit your product shot with software like Shutterstock Editor or Adobe Lightroom to add a background, but it can make a real difference to your engagement levels! Then, you can overlay your product front and center with a bang. Out with the boring white background, and in with colors and textures!Ī super simple way to bring life to your product images is by finding background colors, graphics, and textures that match your brand. Using Stock Photos on Instagram Tip #4: Use Backgrounds for Product Images Photography by (from left to right):, Evgeniya Porechenskaya, DODOMO. Instead, you can pepper your feed with stock photos used alongside your own branded and user-generated content! It’s a great recipe for a diverse and engaging feed for your audience!įor example, Later created this Instagram post by using stock imagery, and editing it with Instagram’s countdown timer. If you are working on a tight marketing budget, commissioning custom content for your brand each month might be out of reach.Īnd while you might be sourcing user-generated content to help populate your feed, you can’t just rely on it for every, single post, especially if you want to add text or edit the photo to fit your feed. Whether you are a florist looking for inspirational quotes for the upcoming wedding season, or a fitness studio looking for diverse images of people working out in different environments, there is stock content out there that fits the bill! Using Stock Photos on Instagram Tip #1: Mix Stock With Custom Content So while there is heaps of stock photography available for Instagram, you want to spend time pinpointing the right type for your feed. You can find content ranging from high-quality, professional stock agencies to your average amateur photographers starting out with images of their cat. Photography by (from left to right): Naticka,, Alena Mozhjerīut be warned: stock photos, videos, and illustrations cover a wide breadth of genre types and quality levels. ![]()
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